Webmasters who own PBNs take part in covert activity. They must conceal their network from prying eyes. As a result, they prevent bots from companies like Ahrefs and Majestic from crawling their sites. Like that, their clientele competitors can`t see what they`re doing.
It`s all pretty clever, nevertheless the clients of the PBN owners put a great deal of faith in their capability to cover their tracks. If, for reasons unknown, those tracks aren`t covered perfectly, then those PBNs could easily get discovered and all of their backlinks is going to be worthless. Bear in mind also that the way PBN owners block bots from crawling their website is by updating the robots.txt file. But there`s no written law saying any company has to obey what`s in the robots.txt file!
Worse, bots are able to see what`s within the robots.txt file. When it looks like the website is blocking lots of bots from crawling, that might in as well as itself become a sign to Google that this site is shady. If Google does determine the website is link-spam haven, then expect the backlinks on the site to get worthless.
Individuals who own PBNs aren`t managing a charity. You`re going to need to buy seo backlinks. Exactly how much do you want to pay? That depends on the reputation of the PBN owner and whether or not you`ve got both hands over a discount code. Generally speaking, be prepared to spend a couple of hundred bucks for approximately 1 to 5 backlinks. Each backlink should come from a different domain on the PBN.
In return for the money, you`ll often get virtually no evidence the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a list of pages with backlinks, you`ll just get a listing of domains including your links with TF/CF info for every domain.
Another reason to test PBNs and acquiring backlinks: it`s usually the case that they`re run by a single person who may have hardly any spare time. As a result, the PBN webmaster creates content to suit your needs just by spinning existing content on the web. If you`re not really acquainted with the idea of spinning, it`s wherein some blackhat enthusiasts take content that`s already on the internet and use software to paraphrase it. That`s how they avoid duplicate content penalties.
The problem is that spinning software isn`t anywhere near perfect. It`s usually the case that spun content appears like something written by a kid in Kindergarten. If Google detects poor grammar inside the article that links returning to your web site, you are able to bet it will devalue the link. When that occurs, you won`t get anything for the investment you spent.
Webmasters who host PBNs will also be notorious for making use of shortform content. A backlink you get will often result in a post that only has about 300-350 words. Quite simply, PBN owners just do enough to obtain some link juice. That doesn`t look authentic, and it also probably isn`t likely to fool Google for considerably longer. Keep in mind that you`ll rdvenf much better SEO benefits with longform content, which is rarely offered whenever you purchase backlinks.
We`ve already touched on a few methods Google can determine if you are buying backlinks. First, it may see if the site is trying to protect its tracks digitally. Second, it could get on the spun content.
There are other methods Google knows, though. For example, some of your backlinks may not be relevant. In the event you buy a backlink online that deals with pets plus it points in your site that`s all about auto repair, Google`s algorithm will observe that. The backlink won`t appear right.
Also, in the event you go cheap and purchase backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be sure the folks at Google are monitoring the black hat sites to discover people selling backlinks. If you can find a vendor that`s selling backlinks, so can Google.