If you have followed us on Facebook at any point in time, there’s a good chance you have seen this strange word pop up in your news feed. You could have no clue, however, in regards to what this term means or the way it concerns design. Originally a professional printing company in the 1950s, Pantone didnt gain much recognition until 1963 when they introduced the worlds first color matching system, an entirely systemized and simplified structure of precise mixtures of varied inks for use in process printing. This system is commonly referred to as the Pantone Matching System, or PMS. Lets take a brief look at the advantages and disadvantages of using Pantone Color Book.
Any business professional is acquainted with the word CMYK, which stands for the four common process colors (cyan, magenta, yellow, and black) used in most professional printing. Similar to once you were a kid mixing red and yellow finger paint to make orange, CMYK colors are created by mixing different percentages of such four primary pigments. CMYK printing is both inexpensive and efficient, making it ideal for printing brochures, catalogs, or another type with a lot of images. However, CMYK colors are not always consistent across jobs or printers, raising a really common question: How do I illustrate to my printing company the exact colors that should be in this particular project? Sure, you could send an image via email, but everybody knows that any given color wont look the same on paper because it does on screen. Thats where Pantone is available in.
The PMS was made to serve as a typical language for color identification and communication. Once you say to the printer, I would like to print an orange 165C, you can be assured he knows precisely what color you mean. Also known as spot colors, Pantone colors are precise and consistent, and are often utilized in relationship to corporate identities, in order to insure that the brand fails to vary from printer to printer. Each Pantone color could be referenced in a swatch book that contains specific numbers for each color, plus a CMYK breakdown that best represents that color.
Hopefully this sheds some light on what may have been a mysterious thing called Pantone, and maybe our colors of the week will have more significance for you personally. Our minds learned how objects should look, and that we apply this knowledge to everything we have seen.
Take white, for instance. Magazine pages, newspapers, and printer paper are all white, but if you lay them together, youll observe that the each white is really quite different. The newsprint will show up more yellow, and next to the newspaper the printer paper will likely look even brighter than you originally thought. Thats because our eyes have a tendency to capture the brightest portion of the scene, consider it white, and judge other colors in accordance with this bright-level.
Heres an awesome optical illusion from Beau Lotto that illustrates how our color memory can completely change the appearance of one. The shades a physical object absorbs and reflects is determined by its material will it be metal, plastic or fabric? and also the dyes or inks utilized to color it. Changing the content of the object or the formulation of the dyes and inks will alter the reflective values, and for that reason color we have seen.
Think about assembling headphones with parts which were manufactured in different plants. Achieving the same color on different materials can be difficult. Because the leather ear pads, foam head cushion and printed metal sides appear to match under factory lighting doesnt mean they will likely match under the stores fluorescent lights, outside under the sun, or perhaps in the newest owners new living room.
However its extremely important to the consumer which they DO match. Would you have a bottle of vitamins if 50 % of them appear a shade lighter than the others? Could you cook and eat pasta in the event you open the package and half eysabm it is a lighter shade of brown? Most likely not.
In manufacturing, color matching is crucial. Light booths allow us to place parts next to each other and alter the illuminant so we can easily see just how the colors look and whether they still match minus the mind-tricking results of surrounding colors.
The center squares on the top and front side of the cube look pretty different orange on the front, brown on the top, right? But when you mask the rest of the squares, you can see both are in fact identical. Thats because our brain subconsciously factors in the source of light and mentally corrects colour on the front from the cube as shadowed. Amazing isnt it?
With no reason for reference, we each perceive color within our own way. Differing people pick up on different visual cues, which changes how we interpret and perceive colors. This really is vital that you understand in industries where accurate color is crucial.