Before you select what you believe is the best color off Pantone Colour Chart, stop for a second and consider your audience. This is especially important if you’re marketing or selling globally as opposed to locally. You see, different colors have different meanings to various people. If you’re brand new to the cultural significance of the certain color the item, brand, or identity you’re promoting might end up failing before it possesses a opportunity to remove! Let’s take a close look on the cultural significance of color by two of today’s emerging economies.
In China, the colour red could very well be the most significant. No where is it color more prominent than about the Chinese flag. Representing good fortune and joy, red is one of the most used colors during Chinese holidays and family gatherings. It is also the colour chinese people associate with fire, one of several five elements its people believe create anything that exists by nature.
Interestingly, as the color black in Western culture represents mourning, the symbolic color for mourning in China is white. Yellow will be the color the Chinese associate with another of the five elements, our planet, and as such, this color represents royalty.
In India, the hue red represents something quite different: Purity. That’s as opposed to Western cultures where color white can be used to represent purity. Indian brides traditionally wear red gowns as soon as married their foreheads are adorned by using a red dot or tikka, the symbol of commitment. As the wedding represents 81dexrpky beginning of the union of two individuals, the color red also symbolizes fertility and prosperity. The hue green represents the harvest or possibly a new beginning and, like in America, green is symbolic of nature. In India green can also be colour accustomed to honor Islam.
As common as green is, don’t apply it if you plan on using the services of Indonesian people. That’s because in Indonesia, green can be a forbidden color. In countries with dense jungles like those who are in Latin America, green represents death. But in the center East, green is the hue of luck. In Iran, blue symbolizes immortality and in Saudi Arabia, yellow represents reliability and strength.
Color has tremendous cultural significance and choosing the wrong color can spell disaster. So don’t whip from the Pantone color system and randomly choose. Instead, know your audience and make sure you perform your due diligence!